Here are 10 questions you really want to ask so you can identify the best real estate agent to sell your home.
Western New York is full of agents who sell real estate. But not all agents are created equal, some of them are full time some are not, some are more efficient than others, aggressive and focused, and willing to go the extra mile. And some of them are not.
Finding an agent who will sell your home using a wide range of marketing tools to get you the best deal possible in a reasonable amount of time, all while charging a fair rate, takes some effort.
1. What Price? Ask the Realtor how much they think they can sell your home for. They should be prepared with a Current Market Analysis or CMA showing what the current market dictates as a fair price for your home. If two agents say $125,000 and the third says $150,000, think hard. It’s likely the high bid is an exaggeration to attract your business. In the trade it’s known as buying a listing. In the end, you’ll be the one who pays because the high price will scare away potential buyers before you inevitably drop the price.
2. How will they market your home? Running a few classified ads in the local paper, listing it on the Internet and holding an open house shouldn’t be the only answers. The agent should be able to talk about what kinds of people are likely buyers and how he will reach out to those specific people. Will the agent be working your listing or just doing the basics?
3. How has your business changed in the last five years? If they don’t talk about website tours and smart phones, chances are this is not a highly wired agent. While non-tech agents can still sell houses, it is getting harder. And if this is one of those people who don’t even use e-mail, you’re letting yourself in for unnecessary aggravation. And you may cut yourself off from opportunities.
4. What are the average days on the market for their listings and the percent of listing to sale price.
5. What’s your specialty? If you’re selling a starter home in a community full of young families, hiring an agent who specializes in seniors is probably a bad idea. It doesn’t mean that if he or she only sells condos that they can’t sell a house, but they may not be geared up to do the best job.
6. What are they doing for the people who’s home they are selling now? It may not be a bad thing that a high-powered agent is juggling 15 homes, but don’t expect them to give you personal service. On the other hand, be wary of an agent with no other customers because she may lack experience and contacts.
7. What do you expect of me? A good salesperson will have expectations. He may want you to leave and take the dog when the house is shown, paint the garage, move some furniture around and scrub the tile in the bathroom. It shows that he can think like a buyer and that’s a good thing.
8. What advice would you have for me if I get an offer from a buyer who wants to use an FHA or SUNYMA loan? It wasn’t very long ago when the right answer might be run the other way, but these days government-guaranteed financing from the Federal Housing Administration, the Department of Veterans Affairs and state and locally managed loan assistance programs can be key to selling a property. Real estate agents shouldn’t be pushing buyers toward their favorite lenders, but they should be able to help them and you wade through complex financing issues.
9. What’s your fee?
10. Can I talk to one of your previous clients? You never know.